Overview

In 2025, I redesigned Codi’s public-facing pages to reflect our transition to a SaaS platform, creating a clearer story around our expanded services for existing clients and new prospects.

I also produced a 1-minute announcement video and three shorter promotional cuts as part of a video campaign for social media and marketing channels. I developed the concept, story structure, and motion design, taking the campaign from initial direction through final delivery. The website redesign was completed in 1–2 days, while the video campaign took 2-3 weeks.

My Role

For the public pages, I collaborated with our CEO to shape the page narrative and content strategy, and worked closely with engineering to establish scalable section templates.

I led the video experience end-to-end — from defining the story structure and reviewing direction with leadership to creating Figma storyboards, abstracting UI for visuals, and animating the final piece in After Effects to deliver a cohesive brand and product story.